Psychology of Colors

Course Overview

The color you choose reveals your personality. The color you gravitate tells a lot about you, how you function and how others see you. Colors greatly influences human emotion and behavior. It reflects the way you operate in your business and personal life, your strengths and weaknesses, your vulnerabilities, your needs and your challenges at that time in your life.

According to research colors does more than establish brand recognition. It also conveys traits about a company’s personality, or, brand image. So what is your personal image branding? What colors would appeal to the greatest amount of people? How to use colors to enhance your personality and increase your personal brand?

By understanding psychology of colors and you can learn to read personality and picking the “right” color you wear, you can enhance your personality and create a brand of your own.

Course Objectives

After completing this course participants will be able to:

• Understand The Psychology of Colors and how it works
• The meaning of Color
• The Psychological effect of Color in Marketing and Branding
• How to recognize people’s personality through colors
• Understand your own personal coloring and how to have maximum impact to outstand
• Using the right color to empower and convince
• Practical session

Duration

1 Day

Methodology

The foundation of our training is anchored in activity-based experiential learning. This methodology takes into consideration different learning and communication styles, and more importantly speaking the client’s language and understands cultural differences. It is through active participation that the adoption and application of theory is expedited, and it is with that outlook that the basis of each experience is governed by the following parameters:

• All participants are fully engaged at all times.
• All engagements are lively and foster knowledge transfer and idea sharing amongst participants.
• All participants maintain a positive learning environment.
• All participants leave the course with clear personal action plan and recommendations for addressing critical challenges with their professional development.
• All participants will explore concepts that will help them bring out the best self into focus, enabling them to be more sensitive, effective, increase awareness and joy in choosing how to lead their life.