Speed Selling Series: Selling Benefit

Speed Selling Series: Module 5 Selling Benefit - 1 Day

Program Objective 

You may have the most innovative product and possess the best knowledge of your if you cannot present its benefits effectively, achieving the outcome that you want will become a real challenge. Presentation of benefits is a powerful way to communicate your intentions and ideas to your target audience. They are great opportunities to transform the communication process from a passive perspective to a pro-active position. You can use presentations to effectively sell the benefits of your products, persuade your audience to take a particular course of action on your solutions, or provide a forum for active discussion of ideas. Applying effective presentation skills that on benefits greatly enhance one’s ability to do their job through the use of various strategies in business communication. Presentation skills that focus on benefits are critical for today’s sales professionals if they intend to be successful in selling to various types of audience, in any location, at any time.

This unique 1-day, activity driven program teaches skills that boost personal productivity and relationship building through increased understanding and effective implementation of the presentation process. By providing you with a rigorous training environment, your active participation in our program will enable you to apply and sustain your learning to a point of forming winning habits. You will have the ability to create compelling desire to buy your ideas and solutions when you are presenting your points to your audience at every given opportunity.


Speed Selling 5: Selling Benefits focuses on the following areas:

  • Content
  • Context
  • Delivery
  • Persuasion
  • Structure


Training Outcome

After completing the training, you should be able to:

  • Design and develop effective presentation materials
  • Engage with ease
  • Handle feedback and questions with confidence
  • Improve your personal presentation skills
  • Use various presentation strategies effectively


Course Outline

Our program outline encompasses the following modules:

Day 1:

Module 1: Overview

  • Context
  • Preparing to present using the 3Ps
  • Defining your presentation
  • Content prioritization
  • Presentation planning sheet


Module 2: Opening Performance

  • Fear reducing tactics
  • Creating positive impressions
  • The OPENINGS model
  • Professional opening styles
  • Developing your unique presentation style


Module 3: Delivering Performance

  • Linking benefits to needs
  • Finding your CSFs and USPs
  • The FABs of presentation
  • Visual Part I: Kinesthetic
  • Visual Part II: Visuals


Module 4: Closing Performance

  • Question-fielding techniques
  • Types of closers
  • Persuasive
  • Professional closing styles
  • Applying learning to action