Storytelling for Leaders: Putting Stories to Work

Storytelling for Leaders: Putting Stories to Work

Objective /Benefits

The most successful leaders are storytellers. By mastering business storytelling they achieve extraordinary business results. As a modern – day leader, you know you should develop this skill, but you don’t have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible. 

The session will give you insights and skills on how you as a business leader can influence, engage and inspire others through business storytelling. 

The content will include: 

  • Demonstrating, via an activity, the difference between examples (stories) and assertions/generalisations

  • Demonstrating why stories work in business – again using high levels of participant engagement 

  • Demonstrating how to know when you are telling or hearing a story (you can’t tap into the power of stories unless you’re telling stories)

  • Defining the Culture: Whoever tells the stories in an organization defines the culture

  • Establishing Values: Values are only words on a piece of paper until they're tested. Learn how you can find many values hidden in the stories already circulating at your company 

  • Introduce participants to the clarity story pattern that is very effective in helping communicate the Company’s Strategy. 

Who is this for?

This event is open only to CEOs, managing directors, directors, and general managers of businesses.


“Totally exceeded my expectations. Very relevant to my job!"

"Incredibly knowledgeable presenter made content very relevant and impactful"

"Clear structure"

"Everything was great! I liked applying content in activities and the delivery of stories"



The Speaker:

Bharat Avalani is a Unilever Veteran who has crisscrossed 67 countries. He comes with 25 years of experience in Brand Management, Consumer Insights, Media Strategy, Brand Activation, Market Development and Integrated Brand Communications. He was the Regional Integrated Brand Communications and Market Development Director for Unilever’s Homecare category across Asia, Africa, Middle East and Turkey. He is the CEO of Connecting the Dots Consultancy and the Global Partner of Anecdote International, recognized as a world’s leader in the use of storytelling in business. He is an expert in designing and delivering brand experiences — and in what better way than to use stories. 

His friends call him a memory collector and a story teller. He seeks experiences and every journey is a story for him. Like many others he also takes selfies.. but his selfies are different because each picture tells a story that is deeply etched in Bharat’s memory. Each picture is an emotional experience for him.