Gamification Business Case: Banking on social interactions for a successful digital journey
People Psyence co-facilitated an internal project team with a HR lead across only five (5) half-days on how the objectives can be achieved via a gamification approach.
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To supplement their initiative in the customer experience, AmBank sought to explore similar ways of improving internal processes. One of the first ideas was to increase communication within the Group HR department. People Psyence® undertook a project to the upcoming HR Townhall and saw a qualitative increase in participation and engagement.
THE RESULTS
- 102 users
- Over 90% participation rate across the first 3 days
- Close to 70% completion rate on the day of the Townhall
- 80-100% completion rates for 13 out of 21 challenges
With a gamification platform acting as an intermediary between the participants and HR leaders, the Townhall saw more questions than average being asked, and there were also discussions around topics such as staff benefits and salaries.
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