Redefining HR Through Gamification (In-House)

Introduction

What is gamification?
The generally accepted definition is that “Gamification is the use of design techniques from games in a business context or some other non-game contexts.” Werbach (2013). Gamification is a way to apply game mechanics to increase someone's engagement with a process so that you get more of the behaviour you desire from that someone.

Gamification is also about understanding why certain game mechanics are so engaging and fun and how to choose which game techniques we should be using in any given situation. It is based upon existing theories from motivational psychology, behavioural economics, user experience design, game design and more. Importantly, gamification gives us a practical framework that enables us to easily apply these psychological theories to a business or process.


Importance of this topic today

Gamification is no longer just a buzzword: it is a multi-million dollar market and poised for remarkable growth by 2018, according to Markets and Markets. Already SAP uses games to educate its employees on sustainability, Unilever uses games for training, Hays uses it for hiring recruiters and the Khan Academy uses it for online education. Organisations that use gamification from the initial, induction stage of employment see better business outcomes such as performance, engagement and retention, according to Aberdeen Group reports.

People respond positively to loyalty, reputation, reward and status and by introducing some game concepts into the workplace we recognise these influences and can use them to drive performance.


Benefits of attending this training

This human resources gamification training focusses on applying practical techniques and theory to the real world environment.

- You will develop the knowledge and understanding of using gamification to help onboard, motivate and engage employees. 

- You’ll understand how to profile & segment employee groups into different player types to choose the right gamification techniques to use with them.

- You will develop the knowledge, understanding and skills to develop effective human resources gamification strategies for your organisation. 

- You will also gain an understanding of the role gamification can play in modern HR, its strengths and weaknesses, as well as how to avoid common pitfalls.


Who should attend?

- HR and L&D people - whether they are new hires or have been on the job for a while.

- HR and L&D managers & directors – whether you have a small team or a large geographically dispersed team.

- This course is for managers and staff or professionals that are interested in improving their HR strategy and its programmes. The course will suit those that either have little or no previous experience of gamification. You will learn how to choose the right strategy and maximise the positive effects.

- It will also be useful for people who don’t want to actively create gamification strategies themselves but need to know how it works to enable them to manage others (including external agencies) who create and run gamification platforms on their behalf.


Why they should attend?

Gamification is right for your HR and L&D teams if you want to drive adoption of the key behaviours, processes and tools critical to the success of your organisation.

This gamification training will give you the skills to enhance:

- Employee Induction, Training and Learning

- Collaboration - motivate employees to share, learn, and grow together across geographical locations

- Customer Service – motivate employees to answer queries and provide effective support to your customers in line with your Key Performance Indicators

- Marketing and Social Advocacy - drive your employees to share information and be advocates for the company on their social media

- Talent Retention - conducting and tracking performance reviews and providing peer recognition for professional accomplishments, providing a clear pathway for professional advancement

- Recruiting - incentivize employee referrals and keep recruits engaged in the employment process from submission of their application through the final interview

- Ideation or Innovation - You can drive innovation within your company by rewarding top ideas and innovation across all your departments

- Corporate Cultures - promote a positive company culture and/or culture change, rewarding your employees for cross-departmental collaboration or company-wide volunteer programs.

Gamification is not about virtually recreating an immersive experience, it is about using game elements and mechanics to help an organisation to achieve employee engagement and other organisational objectives. It is about designing HR and other processes utilising ideas of best practice from a range of fields – fun and motivation in particular. Furthermore, with increasing pressure for HR to add value the use of gamification in HR might also provide one way for organisations to measure that contribution. Gamification of HR is about being business-oriented, gearing activities toward the achievement of both player and business objectives and goals. With gamification you are encouraging people to do more of what you want them to do and also get better at it (whatever “it” may be within your business).


How is it different from other trainings?

This is an engaging, interactive and pacey training course. Throughout the course your understanding of the theory and practice of Gamification for Human Resources will be developed through the use of a variety of learning methods including gamification techniques, lectures, group work and on-line activity, quizzes, videos, case studies, learner-led presentations and role plays.
 

Feedback from this training:

"Yes, specific processes can be gamified i.e. recruitment, induction, training."

"Introducing more games into our recruitment process, e.g. interviews and assessment days."

"Making our selection process on an assessment day more fun."

"Several things - mentoring/ making the process more fun. Especially for those millennials."

"I think we can use games in recruitment and induction straight away."